mock up album cover

Teacher Feedback

Akilah you continue to make good progress with this coursework. You now need to ensure that you work with your group to complete the video shoots as soon as possible. In addition, you must upload evidence of the ancillary tasks in progress, along with your commentary.

Leona Lewis video analyis 3

Leona Lewis

Trouble

Producer- Smith and khan

Director- Raul B Fernandez

 Composer- Carlton lynn

Record Label- sony music entertainment

Copyright- © 2012 Simco Limited

Mise-en-scene/ editing/camera techniques:

The actress in half of the video dressed in comfortable, cosy clothing such as a fluffy lilac jumper and leggings. This potrays this side of he as familiar and asthetically pleasing, especially to her female audience who can idenify with the look she is portraying. This look is relaxed and alike most girls at home in thier own space rather plain. The counter look that she has is a more dressy look/ an occassion look that spawns off two sides of her being thihs comfortable girlfriend to a sexy indedpendent woman. This ties in with the storyline of the video which involves flashbacks of a happy relationship and also the distant sides. Throughout most of the video, the location is set in the home of the  couple, building upon the storyline of a breakup creating a stronger sense of versimilitude. The fast, sharp editing matches his intended image- the intensity of the breakup and the emotions running between the couple. The actress singing her perfomance shots infront of a skyline of the city, creates a sense of a fast track city relationship that was full of ambition but was short lived.

Representations

In the music video, the artist, Leona Lewis is represented as a typical female who fell in love with an attractive man (similar to most audiences) experienced jealousy within a relationship and internally broke the realtionship down.

Audiences

The target audience for this video is young men and females who listen to R&B and those who can identify with this lifestyle and also young asults who look at this video and aspire to the first part of this relationship. It is also for those who like to watch emotive and self destructive videos and enjoy the ups and downs of love. This song isn’t a mainstream song as in it wasn’t in the charts and so It would adhere to fans of Leona Lewis as it may feel like more of a personal song for the individual. Audiences who are familiar with Leona’s work will watch this video and will identify with it as it is a mix between narrative and performance but leaning more so on narrative.

Uses and gratification theory

- satisfying curiosity and general interest as people may be
- exploring personal values as the behaviour seen in the video some people may understand as adhering or subverting to certain values like love and hate.
- finding a basis for social interaction as people may want to discuss the entertainment from the narrative

-  Relating to personal problems 
- to fill time
- Sexual arousal as the artist is an attractive female artist and there are also attractive man playing the male role

3rd day of shooting

Today, 19/11, Tyrone and I did some of our performance shots in the clc after school. Our main performer met us at school at half past 4 where we created a grey screen for her to perform infront of. We placed a light behind her to illuminate the scene giving the set a more professional look. We successfully followed the look moodboard that we had in mind for our main artist and whilst i did hair and makeup, tyrone did the set for us to both then start shooting. It took many takes but looks really good.

2nd day of shooting

Tyrone, Kitty, Zire and I went Virginia Water today to do some filming for lanscape shots. The weather was perfect and sunny and so we were able to capture some really special scenes. The day was intended to get some shots of lanscape that broke up the performance shots in the video aswell as other locations. We plan to come back when the weather is fairly pleasant taking into consideration that it is late autumn; we will do some dramatic performance shots that complete this use of location.

shooting scheduele

1st day of shooting, 31st oct, Tyrone and I used my house to film one of the first scenes in our music video. We had a few scenes set up in my house such as an adorable kitchen scene between lead actors feeding eachother food and dancing. We shot the majority of the scene in the bedroom where we used both the coach under the window and the bed to create a romantic set up for them both. The last shot was in the bathroom as they brushed thier teeth together and joked about. It was a successful day and tyrone and i managed to get some dynamic shots of the couple in a romantic light.

Lead model profile

Model Profile

This is the lead singer in our music video. Quinn Harper (Simran)  is
5.10 in height.
Malaysian
In college
Age 17
Fits the rock image
Wears alot of black