The album cover of Eminem’s ‘Relapse’ is in indeed a statement piece of artwork intended to create a reaction or statement for it readers and also those who maybe oppose his music. The content of ‘relapse’ is self-explanatory in a way as by naming it this, it instantly shows his target audience and loyal music followers that Eminem opens up in this album divulging lyrics on his personal life and maybe even his own ‘relapse’. This also has a double meaning as within the new hip hop age, there is an evident sense of ego and bravado within the ‘rap game’, and so there is also an aspect of confidence and a new type of takeover with this album which helps to identify with his target audience being mid-teens and over; known for his powerful lyrics it provides his audience with sense of development within hip hop/rap. The main image consists of a range of pills in the tone and shape of Eminem’s face. The colours used are predominantly red which is a common representation of the hip/hop genre having connotation of supressed anger, violence and even the scattering of pills may also represent a spluttering of blood. Alongside this Eminem’s facial expression is one of sternness with a slight hint of pain but it also creates the effect that he has a story to tell his listeners. Against the black background, the main image effectively stands out, so on a shelf of many CD’s it would definitely stand out when making the red really pop. The album title is written in the left hand corner as if the name on a prescription label. The artist’s name is also placed as if his name is the patients name in need of the pills prescribed; this alongside the grams within the bottle and instructions to the pill intake. There is also a parental advisory label on the album cover- instantly creating its own target audience of 16+ but also is a unique selling point as it attracts a younger audience group of about 13 that are inquisitive and try to identify with that age group and music.
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