Kings of leon magazine advert analysis

The print advertisement for Kings of Leon’s “Only by the Night” is likely to be printed around September 22 2008 as this is when the album was released. The magazine print has been specifically created an interesting art piece for its target audience. The Album title “ONLY BE THE NIGHT” is written in capitals – a very alarming and striking album title, drawing much importance to it, the way in which it is written is in a form of coding with dashes (-) in between each word as if finding out the meaning of their songs is like decoding. The typography of the album title is in neon green/ yellow, making sure that it sounds out from the picture emphasising its intended meaning which to fans by the artists would have important reference. The connotations of the words only by the night create a sense that the Kings of Leon, have slight adult references like the song “sex on fire” which is featured below the album title on the magazine print. The text below the album title, “The new album includes sex on fire. Crawl and use somebody” also are written in capitals as a marketing strategy giving  Kings of Leon’s target audience a taster of what they are going to receive in the album- what’s in store. It is also written in white which stands out against the black background. Below this is the text showing the release date of the album. This is written in the same font as the album title which shows continuity within their branding. This is written in red which is a common colour used for rock genre and it connotes anger and rebellion. The main image of the magazine print is a close up of the band member of Kings of Leon’s faces. This is sectioned off into four portraying them placed together as part man part bird. The creates a different and non being form about their physical appearance with may transcend into their music- showing their target audience that their music isn’t the usual type of rock and that they are setting up a new trend of music. The main image has been overlaid with a dull but sharp green colour making the artists look even stranger than they already do in the main image. This emphasised with the detail shown with the close up shot. There is in definite audience group however it does focus through representations of gender that they’re common audience group is 16+. The magazine advertisement is very successful creating a sense of newness and excitement but with a very different and unique twist, and although I usually listen the R&B genre, with the display of their magazine print I would buy the album.