Goldie's Inner City Life
The video's narrative explaining the result of oppression on the proleteraits follows the daily routine of the single mother juggling financial hardship and two children, urban youth struggling with their own pre-determined futures and an old man whom represents the older generates watching over these youth, knowing what is install for them however unable to prevent the effects of the ''inner city life''. The video is set in a ghetto in america on an estate portraying the dominance that location has on social groups. The mise- en- scene shows a group of adolescent boys playing basketball in hoodies, however the intention of the wardrobe choice may be to challenge the stereotypes of boys in hoodies, looking for trouble, becoming another statistic in the ghetto. It deters the idea of these black youth trying to live the exciting rough night life but in actuality it shows these boys tyring to get by day by day in a opeless reality. Marxists argues that the messages in the video show the everyday struggle but the reality is that the undeveloped lifestyle that they live isnt self- created but forced upon them due to financial state. Challenging the hegemonic control, the concept of Goldies video attempts the distracts/ counter argue the status quo. This video looks to attain the target audience of those whom proably live in undeveloped areas helping to build upon the idea that they are not to blame for their circumstance. In addition, this video would try to target a broader viewer, reaching out to the bourgeoisie who would usually adhere to the stereotypes of the black ghetto.
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