How might female audiences respond to this text?
The majority of females may identify with the feministic messages within this video which portay missy elliot as a dominant female who holds a significant amount of power within the relationship. The lyrics" why you all in my grill" shows missy elliot asking her male partner, 'why are you nagging me?' if you are unable to pay my bills and go above and beyond the role of a boyfriend. The female audiences may understand the stereotypical role of the men represented in the video as those who try to be players and use women.
Who is the target audience? How does the text gratify this audience?
The target audeince for this video is women and men who identify with the hip hop/ rnb genre and who can appreciate the unisex nature of Missy Elliot's video's. Both sex's can identify with some level of the lyrics, be it the subversion of sexuality that is typically adhered to in most rnb music video's or the flashy cars and masculinity portrayed in the video.
How far is the text conventional of its genre? Is the text successful? Explain
The text follows the conventions of its genre only slightly as alike most hip hop'rap genre's that feature a main female artist usually portrays themselves as powerful/dominant. However in majority, the text is unconventional as it doesnt portray the lead femal in a sexually provocative nature but infact the mise-en-scene shows them to almost masculine in male clothing and stereotypically 'pimp' styled outfits- the pinstriped hats, trouser suits and long bright coloured coats.
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