beyone- halo video analysis

Beyonce

Halo

R&B ballad

Producer- Ryan Tedder

Director- Philip Andelman

Composer- Evan bogart

Record Label- Sony Music Entertainment

Mise-en-scene/ editing/camera techniques:

The actress beyonce is mainly dressed in white/ cream knitwear in the video. This choice of clothing adheres to the overall impression that was put across of the actress; she is dressed comfortably and looks warm and inviting adhering to the image of purity and gnetil nature. The image of an angel, beyonce has a constant white ora/ glow around her that identifies with the lyrics- 'halo'. The lighting within the video has a very bright contrast level which sells the image of the couple as perfection, alike angels, showing there relationship to have the utmost like-ability and ethereal. The editing used within this is slow and with depiction of longevity, the cuts almost blur or merge itself into the next that creates a soft flow within the video.

Representations

In the music video, the artist, Beyonce is represented as a beautiful woman whom radiates love and special quality. This is potrayed throught the constant glow around her and the stylle of filming whereby the audience sees Beyonce through the eyes of the male. The focus on Beyonce's and the males eyes also show a sense of pure connection between them both as their eyes are the key to thier soul. This is also the case as Beyonce is represented as the perfect girlfriend as we the audience sees thier relationship and humourous and cute as they brush their teeth together and splash to toothpaste on eachother but also as they dance in a jovial manor together.  Beyonce's ability to dance adds to this image, as along we the audience knows her as a all rounded performer so in a conscious way this video is giving of the message that Beyonce is also perfect in real life and that is probably how she is with her boyfriend in reality.

Audiences

The target audience for this video is young men and females who listen to R&B and those who can identify with this their on screen relationship. Also younger teens to young adults would look at this video and aspire to their relationship. This song is a mainstream song as in it was in the charts and so I would adhere to fans of Beyonce and other music genres. Audience who are familiar with Beyonce's work will watch this video and will identify with it as it is a mix between narrative and conceptual but leaning more so on concept.