Teacher Feedback

Akilah you need to ensure that you add evidence of your work in progress on the ancillary tasks. In addition it is really important that you and the group continue with the video shoot if you are to achieve your target grade.

mock up album cover

Teacher Feedback

Akilah you continue to make good progress with this coursework. You now need to ensure that you work with your group to complete the video shoots as soon as possible. In addition, you must upload evidence of the ancillary tasks in progress, along with your commentary.

Leona Lewis video analyis 3

Leona Lewis

Trouble

Producer- Smith and khan

Director- Raul B Fernandez

 Composer- Carlton lynn

Record Label- sony music entertainment

Copyright- © 2012 Simco Limited

Mise-en-scene/ editing/camera techniques:

The actress in half of the video dressed in comfortable, cosy clothing such as a fluffy lilac jumper and leggings. This potrays this side of he as familiar and asthetically pleasing, especially to her female audience who can idenify with the look she is portraying. This look is relaxed and alike most girls at home in thier own space rather plain. The counter look that she has is a more dressy look/ an occassion look that spawns off two sides of her being thihs comfortable girlfriend to a sexy indedpendent woman. This ties in with the storyline of the video which involves flashbacks of a happy relationship and also the distant sides. Throughout most of the video, the location is set in the home of the  couple, building upon the storyline of a breakup creating a stronger sense of versimilitude. The fast, sharp editing matches his intended image- the intensity of the breakup and the emotions running between the couple. The actress singing her perfomance shots infront of a skyline of the city, creates a sense of a fast track city relationship that was full of ambition but was short lived.

Representations

In the music video, the artist, Leona Lewis is represented as a typical female who fell in love with an attractive man (similar to most audiences) experienced jealousy within a relationship and internally broke the realtionship down.

Audiences

The target audience for this video is young men and females who listen to R&B and those who can identify with this lifestyle and also young asults who look at this video and aspire to the first part of this relationship. It is also for those who like to watch emotive and self destructive videos and enjoy the ups and downs of love. This song isn’t a mainstream song as in it wasn’t in the charts and so It would adhere to fans of Leona Lewis as it may feel like more of a personal song for the individual. Audiences who are familiar with Leona’s work will watch this video and will identify with it as it is a mix between narrative and performance but leaning more so on narrative.

Uses and gratification theory

- satisfying curiosity and general interest as people may be
- exploring personal values as the behaviour seen in the video some people may understand as adhering or subverting to certain values like love and hate.
- finding a basis for social interaction as people may want to discuss the entertainment from the narrative

-  Relating to personal problems 
- to fill time
- Sexual arousal as the artist is an attractive female artist and there are also attractive man playing the male role

3rd day of shooting

Today, 19/11, Tyrone and I did some of our performance shots in the clc after school. Our main performer met us at school at half past 4 where we created a grey screen for her to perform infront of. We placed a light behind her to illuminate the scene giving the set a more professional look. We successfully followed the look moodboard that we had in mind for our main artist and whilst i did hair and makeup, tyrone did the set for us to both then start shooting. It took many takes but looks really good.

2nd day of shooting

Tyrone, Kitty, Zire and I went Virginia Water today to do some filming for lanscape shots. The weather was perfect and sunny and so we were able to capture some really special scenes. The day was intended to get some shots of lanscape that broke up the performance shots in the video aswell as other locations. We plan to come back when the weather is fairly pleasant taking into consideration that it is late autumn; we will do some dramatic performance shots that complete this use of location.

shooting scheduele

1st day of shooting, 31st oct, Tyrone and I used my house to film one of the first scenes in our music video. We had a few scenes set up in my house such as an adorable kitchen scene between lead actors feeding eachother food and dancing. We shot the majority of the scene in the bedroom where we used both the coach under the window and the bed to create a romantic set up for them both. The last shot was in the bathroom as they brushed thier teeth together and joked about. It was a successful day and tyrone and i managed to get some dynamic shots of the couple in a romantic light.

Lead model profile

Model Profile

This is the lead singer in our music video. Quinn Harper (Simran)  is
5.10 in height.
Malaysian
In college
Age 17
Fits the rock image
Wears alot of black

Teacher Feedback

Akilah you have made excellent progress with all aspects of the research and planning work. Your textual analysis is sound and you have kept a concise and regular account of the work in progress. Your next steps are to begin the shooting of the video and continue work on the ancillary tasks. Very well done overall so far Akilah.

Looks part 2 for lead singer

photoshoot

Wednesday 17/10/2012
Tyrone and i did a small green screen photoshoot of our artist as options for some of the inlays of the album cover. It proved to be successful as i managed to (with the mood board of envisioned outfits) re create 2 of the looks for the photoshoot. Tyrone set up the lighting, in hopes to develop a professional and edgy look for the set .We both then took turns in taking photos of her using both of our skills to capture the perfect shot.

Research into artist- DELILAH

Delilah was born Paloma Stoecker, on 23 September 1990 in Paris, France. Her late step-father was a DJ, who also owned an independent record label named shakedown sounds promoting British bands and a night club showcasing live music. Stoecker began taking singing seriously following the death of her step-father who died in a car crash in 2002. The singer's first instrument was the piano where she wrote her first song at age 12. Stoecker released her first single entitled "Go", which was produced by East London duo Balistiq. It was lifted from her debut album and was digitally released on 6 September 2011.

mise-en-scene - clothing

Narrative Breakdown

Girlfriend- lead singer
Boyfriend- lead singers boyfriend
Girl- who the boyfriend is cheating with

The opening scene to closing scene - girlfriend is sleeping and dreams about the fun and loving memories of her and her boyfriend and then after a while her dreams change and she begins to imagine her boyfriend with another girl however she never catches the girls face. Then she submerges from a dream like state into reality where she is in drinking in a depressed state. By this time we realise that she is at dinner with her boyfriend and they are arguing with eachother. He acts agressive towards her and she leaves in tears spilling her drink. The girlfriend walks around for a while crying a couple of hours away whilst getting flash backs of her and her boyfriend spending time together in a happy relationship and also thoughts of her boyfriend cheating on her with another girl. She gets the courage to go back home via black cab, where she prepares herself to make up with him. Her boyfriend is already at home waiting for her angrily and starts arguing with her- they fall out and have a massive row, by which then her imagination is running wild with her as the pictures him with the girl constantly. She gets really depressed and wants to end it all so she runs the bath to drown herself but after a couple of seconds pulls herself back up from under the water and doesn't do it. She takes a towel and dries herself off and is just about to go to bed beside him when she sees a note in his trouser pocket- which reads along the lines of ' i cant wait to see you again, hopefully next time you'll be single ;)' and then she looks at him with a happy sorrow because she finally knows, then packs her bags and leaves the house and gets a cab somewhere.

Delilah- the gospel lyrics and meaning

Teacher Feedback

Akilah you continue to make very good progress with the production work. Keep it up.

Teacher Feedback

Akilah you have been consistent in your approach to the research tasks and have demonstrated a real engagement with this unit. You show that you are clear about the level 4 criteria and you show a real enthusiasm for the production work - keep this up.
Target: add your work on narrative and audience theory

Vox Pop Questions

Question 1- What type of video would you imagine to accompany this song?

Question 2- Who do you think the target audience is for this song? and how would you describe the genre?

Question 3- How do you visualise the main performer for this video?

Question 4- What messages do you convey in the lyrics of our chosen song? 

Delilah- The Gospel

This track was chosen in the end as it lend itself and gave our group room to develop a video that was narrative based and performance based, that would appeal to both male and female audience whilst also providing a moral ending. The lyrics especially gave room for creativity for the video.

Summary of Peer Feedback

Song choices

Delilah- the gospel SONG 1
. it lends itself well to a performance based and conceptual based video
. the song hasnt got an upbeat tempo, so can be limiting to video options
. the narrative of the song is easily followed with the lyrics of the song
. the track length is short however lends its self well to an intro/ outro.

Never meant 2 luv U SONG 2
. it lends itself well to a narrative and performance based video
. the track can be made as a hyrbrid genre
. it would be difficult to make this video unique and not a cliche r&b music video
. the track does appeal to the majority female listeners and viewers

Dreaming SONG 3
. the genre is the typical rap/hip hop genre and so lends itself to subvert typical videos
. appeals to both viewers (both sexes)
. song appeals to a mainstream audience
. some lyrics are explicit and so you would need to sensor and change them.
. lends itself well to narrative based video

Neyo music video analysis

Ne-yo

Champagne life

R&B/Soul

Producer- David Dorohn Gough, Dana Marshall, Neil Maiers

Director- Ne-yo, Wayne Isham

Composer- Shafter Smith, David Gough

Record Label- Def. Jam Records

Copyright- © 2012 The Island Def. Jam Music Group

Mise-en-scene/ editing/camera techniques:

Actor dressed in black suit, white shirt, black braces and black skinny tie- showing a sense of class and sophistication, but with the addition of the skinny tie, he is able to add a sense of fashion that is highly associated to the image of an R&B artists and the ‘Champagne Life’. The braces however change his look to fit a 1950’s gangster, whilst matched with the visual modern take of the video, gives this video and edge over other typical R&B videos. The black hat is a staple piece in all of ne-yo’s videos and this fashion choice has become a way for the audience to identify the artist. The extras that play the roles of the club goers are also dressed in sexy sophisticated attire completing the sense of the verisimilitude within the video.  The fast, sharp editing matches his intended image- the fast lane within success and the extravagance that accompanies it. The blurring of the actor along with the chandelier of champagne glasses- means to blur his own identity with the identity of fame and riches as one. Multitude of long/wide shots expressing the grandness of his location along with his fortune and lifestyle- ‘champagne life’. Low angle shots- making the main actor look successful and dominant. Every shot apart from the black and white newspaper clips has a hint of gold in it, emphasizing the ambience of wealth.

Representations

In the music video, the artist, Ne-yo is represented as a successful black male whom is well dress and ‘living It large’ with his wealth and fame and very popular with the ladies. This is evident with the majority of the cast being female flaunting themselves at Ne-yo. Ne-yo’s ability to dance adds to this image, as along with the three female dancers in this video, he and his two backup dancers are seen to be a sex symbol also.

Audiences

The target audience for this video is young men and females who listen to R&B and those who can identify with this lifestyle and also younger teens who look at this video and aspire to this life style. It is also for those who like to watch glamorous videos and enjoy the club life. This song isn’t a mainstream song as in it wasn’t in the charts and so I would adhere to fans of Ne-yo’s and R&B. Audience who are familiar with Ne-yo’s work will watch this video and will identify with it as it is a mix between narrative and performance but leaning more so on performance.

Uses and gratification theory

- satisfying curiosity and general interest as people may be
- exploring personal values as the behaviour seen in the video some people may understand as adhering or subverting to certain values like money and fame.
- finding a basis for social interaction as people may want to discuss the entertainment from the performance

-  Escapism from personal problems/ dreary lifestyle
- cultural or aesthetic enjoyment
- to fill time
- Sexual arousal as the artist is an attractive male artist and there are also attractive women who dance within the video

Beyonce- video analysis

BeyonceChampagne life

R&B/Soul

Producer- David Dorohn Gough, Dana Marshall, Neil Maiers

Director- Ne-yo, Wayne Isham

Composer- Shafter Smith, David Gough

Record Label- Def. Jam Records

Copyright- © 2012 The Island Def. Jam Music Group

Mise-en-scene/ editing/camera techniques:

Actor dressed in black suit, white shirt, black braces and black skinny tie- showing a sense of class and sophistication, but with the addition of the skinny tie, he is able to add a sense of fashion that is highly associated to the image of an R&B artists and the ‘Champagne Life’. The braces however change his look to fit a 1950’s gangster, whilst matched with the visual modern take of the video, gives this video and edge over other typical R&B videos. The black hat is a staple piece in all of ne-yo’s videos and this fashion choice has become a way for the audience to identify the artist. The extras that play the roles of the club goers are also dressed in sexy sophisticated attire completing the sense of the verisimilitude within the video.  The fast, sharp editing matches his intended image- the fast lane within success and the extravagance that accompanies it. The blurring of the actor along with the chandelier of champagne glasses- means to blur his own identity with the identity of fame and riches as one. Multitude of long/wide shots expressing the grandness of his location along with his fortune and lifestyle- ‘champagne life’. Low angle shots- making the main actor look successful and dominant. Every shot apart from the black and white newspaper clips has a hint of gold in it, emphasizing the ambience of wealth.

Representations

In the music video, the artist, Ne-yo is represented as a successful black male whom is well dress and ‘living It large’ with his wealth and fame and very popular with the ladies. This is evident with the majority of the cast being female flaunting themselves at Ne-yo. Ne-yo’s ability to dance adds to this image, as along with the three female dancers in this video, he and his two backup dancers are seen to be a sex symbol also.

Audiences

The target audience for this video is young men and females who listen to R&B and those who can identify with this lifestyle and also younger teens who look at this video and aspire to this life style. It is also for those who like to watch glamorous videos and enjoy the club life. This song isn’t a mainstream song as in it wasn’t in the charts and so I would adhere to fans of Ne-yo’s and R&B. Audience who are familiar with Ne-yo’s work will watch this video and will identify with it as it is a mix between narrative and performance but leaning more so on performance.

Michael Jackson- You Rock My World Analysis

Friends Michael Jackson and Chris Tucker, the protagonists, start off the video in a state of equilibrium. 'Rock my world' adheres to Tzvetan Todorov's theory of equilibrium intently as after this state of equilibrium which is the Michael and Chris walking into the bar prepared for their night out when there is then disruption/ distraction when the protagonist sees a girl he wants is with another guy then he causes upheaval in the bar: fighting, creating a mess, breaking bottles etc. Then the resolution is found in the form of a dance off between the two groups of guys then the return to equilibrium when the protagonist gets the girl he first tracked down.

'Rock my world' adheres to Vladamir Propp's theory of the narrative of folk tales. This text displays the 'stock characters' that Propp believes provides a structure for the text. Michael Jackson, the main artist and the protagonist in the text, falls into the 'stock character' of the Hero as he is a character that seeks something. Chris Tucker falls into the 'stock character' of The Helper as he aids The Hero in retrieving the damzel in distress. Michael Madson and Marlin Brando fall into the 'stock character's of The Villain. 

Claude Levi-Strauss' theory that meanings, including narrative, depend on binary oppositions in terms of underlying typical themes is a factor in this text with the binary oppositions of Good Vs. Bad with Michael Jackson and his gang vs. the gangsters  and this also falls into Hero Vs. Villain with the same two groups.

Through the use of postmodernism there are signs of intertextuality in 'Rock my world'. In 'Rock My World' there is hommage and self pastiche to the artist's own previous song 'The Girl Is Mine' alongside intertextuality. The intertextuality  is when the artist Michael Jackson says the words 'beat it' as this is the name of another one of the artist's previous tracks. Intertextuality can also be seen as some of the actors in the video are well known for other film roles for example Michael Madstone is playing a villain in this music video and was a well known villain in the film Reservoir Dogs. This is also similar to the intertextuality of Marlin Brando playing a gangster in this music video as he was one of the worlds most famous gangsters in the film The Godfather.

Analysis of missy elliot- All N My Grill

How might female audiences respond to this text?

The majority of females may identify with the feministic messages within this video which portay missy elliot as a dominant female who holds a significant amount of power within the relationship. The lyrics" why you all in my grill" shows missy elliot asking her male partner, 'why are you nagging me?' if you are unable to pay my bills and go above and beyond the role of a boyfriend. The female audiences may understand the stereotypical role of the men represented in the video as those who try to be players and use women.

Who is the target audience? How does the text gratify this audience?

The target audeince for this video is women and men who identify with the hip hop/ rnb genre and who can appreciate the unisex nature of Missy Elliot's video's.  Both sex's can identify with some level of the lyrics, be it the subversion of sexuality that is typically adhered to in most rnb music video's or the flashy cars and masculinity portrayed in the video.

How far is the text conventional of its genre? Is the text successful? Explain

The text follows the conventions of its genre only slightly as alike most hip hop'rap genre's that feature a main female artist usually portrays themselves as powerful/dominant. However in majority, the text is unconventional as it doesnt portray the lead femal in a sexually provocative nature but infact the mise-en-scene shows them to almost masculine in male clothing and stereotypically 'pimp' styled outfits- the pinstriped hats, trouser suits and long bright coloured coats.

beyone- halo video analysis

Beyonce

Halo

R&B ballad

Producer- Ryan Tedder

Director- Philip Andelman

Composer- Evan bogart

Record Label- Sony Music Entertainment

Mise-en-scene/ editing/camera techniques:

The actress beyonce is mainly dressed in white/ cream knitwear in the video. This choice of clothing adheres to the overall impression that was put across of the actress; she is dressed comfortably and looks warm and inviting adhering to the image of purity and gnetil nature. The image of an angel, beyonce has a constant white ora/ glow around her that identifies with the lyrics- 'halo'. The lighting within the video has a very bright contrast level which sells the image of the couple as perfection, alike angels, showing there relationship to have the utmost like-ability and ethereal. The editing used within this is slow and with depiction of longevity, the cuts almost blur or merge itself into the next that creates a soft flow within the video.

Representations

In the music video, the artist, Beyonce is represented as a beautiful woman whom radiates love and special quality. This is potrayed throught the constant glow around her and the stylle of filming whereby the audience sees Beyonce through the eyes of the male. The focus on Beyonce's and the males eyes also show a sense of pure connection between them both as their eyes are the key to thier soul. This is also the case as Beyonce is represented as the perfect girlfriend as we the audience sees thier relationship and humourous and cute as they brush their teeth together and splash to toothpaste on eachother but also as they dance in a jovial manor together.  Beyonce's ability to dance adds to this image, as along we the audience knows her as a all rounded performer so in a conscious way this video is giving of the message that Beyonce is also perfect in real life and that is probably how she is with her boyfriend in reality.

Audiences

The target audience for this video is young men and females who listen to R&B and those who can identify with this their on screen relationship. Also younger teens to young adults would look at this video and aspire to their relationship. This song is a mainstream song as in it was in the charts and so I would adhere to fans of Beyonce and other music genres. Audience who are familiar with Beyonce's work will watch this video and will identify with it as it is a mix between narrative and conceptual but leaning more so on concept.

 

Hybrid modes

Hybrids: (a mixture of two or more genres) can reach a much wider audience (e.g. Shaun of the Dead is a horror and a comedy so therefore it had the potential to reach the target audience of horror and the target audience of comedy).

Video Hybrids

Beep me 911

Missy Elliot’s lyrics in song Beep me 911 is heavily influenced in narration however as an artist she deters from following trend. Missy transforms her video, to something which could be directed as narrative based video with visionary alike Angie Stone – Wish I didn’t love you injected with a rap twist, into a performance/ conceptual hybrid. The appeal of Missy’s choice of mode being performance/ conceptual is that it subverts stereotypical female music videos whilst adhering to the typicality of its female voice being a back and forth questioning of the relationship between the male and female. This provides Missy’s target audience with entertainment whilst providing a sense of familiarity in topic (a topic that her target audience can relate to). The performance aspect of the video subverts the stereotypical music video that would include female backing dancers that represent females as a sex object that is used for the pleasure of men however as Missy Elliot is also one of the dancers in the video, the video develops an alternative image of women in videos, especially as the Mise-en- scene portrays women as sexual whilst also have a larger physic. Missy Elliot purposely chooses a wardrobe that makes her look even bigger than she is in reality, exaggerating self-appearance with pink puffer jackets and orange suits. The conceptual side of this video allows for appeal on another scale than more simple videos as it depicts Missy Elliot and her backing dancers/ singers to be dolls in a doll house. As they dance in restrictive movements as dolls would if able to dance, they are contained in doll boxes/ doll rooms that are held for the males visual pleasure and the idea of Missy Elliot being the perfect doll asking the question in one of her lyrics “Why you playing on me, wasn’t I good enough for you?” The overall complexity of the messages provided by the performance and conceptual modes of the video show an underlining picture of self-worth and image acceptance, this showing that a hybrid of modes can make a video more appealing.

Critical Perspective : Marxism

Marxist analysis               

Goldie's Inner City Life

The video's narrative explaining the result of oppression on the proleteraits follows the daily routine of the single mother juggling financial hardship and two children, urban youth struggling with their own pre-determined futures and an old man whom represents the older generates watching over these youth, knowing what is install for them however unable to prevent the effects of the ''inner city life''. The video is set in a ghetto in america on an estate portraying the dominance that location has on social groups. The mise- en- scene shows a group of adolescent boys playing basketball in hoodies, however the intention of the wardrobe choice may be to challenge the stereotypes of boys in hoodies, looking for trouble, becoming another statistic in the ghetto. It deters the idea of these black youth trying to live the exciting rough night life but in actuality it shows these boys tyring to get by day by day in a opeless reality. Marxists argues that the messages in the video show the everyday struggle but the reality is that the undeveloped lifestyle that they live isnt self- created but forced upon them due to financial state. Challenging the hegemonic control, the concept of Goldies video attempts the distracts/ counter argue the status quo. This video looks to attain the target audience of those whom proably live in undeveloped areas helping to build upon the idea that they are not to blame for their circumstance. In addition, this video would try to target a broader viewer, reaching out to the bourgeoisie who would usually adhere to the stereotypes of the black ghetto.

Artist: Wiley feat. Daniel Merriweather

Song: Cash in my Pocket

Produced by: Mark Ronson

Released: 1^st December 2008

Analysis

The most striking technical aspect of the music video is the director’s use of a “handycam” or handheld camera to seemingly film the entire music video, a view reinforced by the splicing of shots of a wedding that occurs at the beginning and the end of the video. Aside from the end and beginning of the video, the entire scene of inside the stockbroker’s office is filmed in one shot using said handycam, resulting in some blurring effects as well as some “shaky-cam”.  This could have been done to reinforce the view of the director that all of those performing in the video actually work at that place and that the camera man also works there and is using their own personal camera to film the video as evidenced by the shots of the wedding occasionally interrupting the video, something that can often occur in handheld cameras.

The shot at the beginning of the video also furthers the view that the video was meant to be seen from a worker’s perspective, as it depicts two of the people at the office going into work and passing City Hall, near Tower Bridge as they drive to work, suggesting again that they work in London’s financial sector.

The final shot of the video suggests a satirical or even critical attitude towards those who work in the financial sector, and could be a politically charged statement, as it depicts many people in the office gleefully singing about how they love “cash in their pocket” yet the final shot shows the continually spiralling FTSE 100 stock prices and points in the stock exchange, suggesting the director is attacking the perceived greed of those who caused such an event in caring only for themselves, or could just be a humorous approach to the situation they find themselves in. This view is reinforced by the fact that the video was released on December 1^st 2008, of course being right in the middle of the financial crisis that was plaguing the world, and in particular the UK and its financial system.

The view that the video could be a critical analysis is supported by the obvious looks of glee in the faces of those who work at the office (presumably in real life many if not all are very well off) in the face of the crisis. In addition the final shot also shows the workers waving the camera man off as he departs from the office to end the video, and the final shot could be seen as ominous as he leaves them to deal with the crisis as evidenced by the fact that the final shot is of the stock market prices.

The representations of the video are also key as it show the bank workers miming along to the lyrics of the song while the crisis unfolds, heightening and displaying the greed of the bankers and festering anti-banking, anti-finance sentiment prevalent around the world and in London as well as the whole of Britain at the time. The video is also very typical of the racial minorities having very little representation in the fields of finance, with only a handful of minorities appearing throughout the video, and very little black representation.

Teacher Feedback

Akilah your textual analysis is detailed and insightful; you demonstrate a good understanding of these texts and some of the theoretical concepts studied. Well done. You now need to include sumaries of all the theory covered: feminism, post feminism, post modernism and Marxism.

britney spears- 'i wanna go' analysis

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Kings of leon magazine advert analysis

The print advertisement for Kings of Leon’s “Only by the Night” is likely to be printed around September 22 2008 as this is when the album was released. The magazine print has been specifically created an interesting art piece for its target audience. The Album title “ONLY BE THE NIGHT” is written in capitals – a very alarming and striking album title, drawing much importance to it, the way in which it is written is in a form of coding with dashes (-) in between each word as if finding out the meaning of their songs is like decoding. The typography of the album title is in neon green/ yellow, making sure that it sounds out from the picture emphasising its intended meaning which to fans by the artists would have important reference. The connotations of the words only by the night create a sense that the Kings of Leon, have slight adult references like the song “sex on fire” which is featured below the album title on the magazine print. The text below the album title, “The new album includes sex on fire. Crawl and use somebody” also are written in capitals as a marketing strategy giving  Kings of Leon’s target audience a taster of what they are going to receive in the album- what’s in store. It is also written in white which stands out against the black background. Below this is the text showing the release date of the album. This is written in the same font as the album title which shows continuity within their branding. This is written in red which is a common colour used for rock genre and it connotes anger and rebellion. The main image of the magazine print is a close up of the band member of Kings of Leon’s faces. This is sectioned off into four portraying them placed together as part man part bird. The creates a different and non being form about their physical appearance with may transcend into their music- showing their target audience that their music isn’t the usual type of rock and that they are setting up a new trend of music. The main image has been overlaid with a dull but sharp green colour making the artists look even stranger than they already do in the main image. This emphasised with the detail shown with the close up shot. There is in definite audience group however it does focus through representations of gender that they’re common audience group is 16+. The magazine advertisement is very successful creating a sense of newness and excitement but with a very different and unique twist, and although I usually listen the R&B genre, with the display of their magazine print I would buy the album.

Sade soldier of love- album cover analysis

Sade’s album cover ‘soldier of love’ truly captures the consistent genre rhythm of her previous album covers. The album title ‘soldier of love’ is written in small capitals along with the artists’ name ‘Sade’. The placement of the text- ‘Sade’ and ‘soldier of love’ being so close together portrays a title and definition look; Sade meaning soldier of love. The word soldier connotes a type of defence and so Sade meaning the defender/ protector of love shows continuity with her previous albums that follow the genre of R&B- relating to the word ‘love’ in  her album title. This is an instant sign for her target audience or large fan base as recognition that this album will consist of good, old fashioned R&B. Having a target audience of mid 20’s to 50+ this album cover provides a mature and image for her unique and mature sound. The main image depicts Sade in tribal jewellery resembling a tribal defender/ leader. This shows continuity with her album title as she is represented as some sort of warrior. The symmetry within the main image of Sade shows her to be very strong in character much like a warrior. The image appears to show her Sade naked, which does keep in line with the overall concept of R&B- with many sexual connotations. The background depicts a yellow tinted sky almost like a sunset, which provides the album cover with a form of romance but also the colours are not common in sunset and help to complete the concept of Sade being a soldier of love.

Goapele album cover- break of dawn analysis

The album cover ‘Break Of Dawn’ by Goapele is more of a sensual album cover specifically identifying with her genre of music- R&B intending to create for her target audience a sense of continuity; whilst leaving room to develop her music and change its intended meaning she still maintains a flow of amorousness. Goapele’s album title ‘break of dawn’ is written is a clean cut but also rounded and feminine white font, developing a sense of freshness; a new Goapele. The artists’ name is written in almost the same colour as the background which shows that her aim was to emphasise the album title, especially as they are both very close together. The significance of the positioning of both text are to symbolise a link between the close meaning of the album title and what it may personally mean to her; again a new star for Goapele- also as Goapele has been in the music industry for a long time, this album may be a way to re-invent herself, hence the album title. The background of the album cover imitates clouds in a romantic setting- with the overlay of lilacs and blush pinks; it remains to create a dream-like state and again relating to her album title, the clouds embody the time of day- break of dawn. The main image is of the artist Goapele in a powerful and strong position emphasising her bone structure as the light from dawn shines on it, posing as if an Egyptian queen- she personifies a very regel being. This majestic pose creates the effect as if she is naked, stripping her of everything- this album content may show her audience a new and bare Goapele. Finally her facial expression is as if she is looking into the distance, or even into a better future, creating an elegance sense of hope within her music.

Eminem's album cover- realpse analysis

The album cover of Eminem’s ‘Relapse’ is in indeed a statement piece of artwork intended to create a reaction or statement for it readers and also those who maybe oppose his music. The content of ‘relapse’ is self-explanatory in a way as by naming it this, it instantly shows his target audience and loyal music followers that Eminem opens up in this album divulging lyrics on his personal life and maybe even his own ‘relapse’. This also has a double meaning as within the new hip hop age, there is an evident sense of ego and bravado within the ‘rap game’, and so there is also an aspect of confidence and a new type of takeover with this album which helps to identify with his target audience being mid-teens and over; known for his powerful lyrics it provides his audience with sense of development within hip hop/rap. The main image consists of a range of pills in the tone and shape of Eminem’s face. The colours used are predominantly red which is a common representation of the hip/hop genre having connotation of supressed anger, violence and even the scattering of pills may also represent a spluttering of blood. Alongside this Eminem’s facial expression is one of sternness with a slight hint of pain but it also creates the effect that he has a story to tell his listeners. Against the black background, the main image effectively stands out, so on a shelf of many CD’s it would definitely stand out when making the red really pop. The album title is written in the left hand corner as if the name on a prescription label. The artist’s name is also placed as if his name is the patients name in need of the pills prescribed; this alongside the grams within the bottle and instructions to the pill intake. There is also a parental advisory label on the album cover- instantly creating its own target audience of 16+ but also is a unique selling point as it attracts a younger audience group of about 13 that are inquisitive and try to identify with that age group and music.